The Pokémon company recently revealed a collaboration with American artist Daniel Arsham who will present some of the brand's best-known characters in a way never before seen.
Based on Arsham's creative concept of "Archeology," the project will urge the viewer to "visualize the unknown that Pokémon is a thousand years from now and experiences time travel." Arsham's sculptures, at first glance, boast a lame, almost flawed look, but are actually covered with crystals and other glittering materials. And they come to us with bad dreams.
Arsham explains:
Fictional Archeology is the idea of taking everything from our present day and thinking like we are an ancient physician in the future and looking at these things from our daily life or our daily experience. I think there is something that feeds you and contributes to trying to get out of our time frame. It gives us an idea of our desires and our lives. With these activities, I hope to be able to move people’s understanding about time.
Tsunekazu Ishihara, CEO of The Pokémon Company, added:
Pokémon has emerged as a brand by embracing new technology and collaborating with partners from new fields ranging from data communication technologies and related technologies to global and fashion and art partners, ”said Tsunekazu Ishihara, manager of The Pokémon Company. “I am delighted to welcome Daniel Arsham as my collaborative partner. Through his work, it is my wish that people all over the world & # 39; dive deep & # 39; in their imagination and imagine what Pokémon might look like in a thousand years.
It's a really exciting concept, but those scars look a little off to us. What do you do about them? Let us know about the idea.
