The measures taken by Netflix throughout this year have not only had consequences on its customers, since other platforms like Disney + have joined them to launch an advertising-supported subscription. Amazon doesn’t want to be left behind and announced the distribution of announcements by email to its customers. These can be eliminated if a monthly supplement is paid.
What is achieved with these new actions of streaming platforms is that users return to old television where advertising has always been the constant. Amazon specifies here that will begin with the broadcast of limited advertisements; But if you’ve gone from an ad-free streaming experience to one with a few ads, the next step is just around the corner.
In an email sent to its customers, the e-commerce giant announced that it would begin showing limited advertising on its TV series and movies service from January 29. There is one important point that is part of Netflix’s change in strategy, and which does very little for Disney+, paying extra to remove advertising.
This monthly extra remains in the United States at 3 dollars per month for the Prime subscription or a total of $9 for the dedicated Prime Video subscription. In September, the company announced that it was preparing to run advertising in its content; Initially, the regions affected would be the United States, the United Kingdom, Germany and Canada.
Platform users in countries like France, Italy, Europe, Mexico and Australia They will have to decide whether to accept limited ads or pay extra at the end of next year. Amazon’s goal, for now, is to offer far fewer ads than traditional TV and other streaming platforms.
From Variety it was specified that The commercials would last four minutes per hour be the smallest amount of advertising served for a streaming platform. In fact, in the email sent to customers, Amazon once again highlights the objective of being the platform that broadcasts as few advertisements as possible and explaining that the introduction of advertisements into the service with monthly fees to eliminate them is due to the investment you need to create quality content to maintain it for an extended period of time.
Finally, according to EngadgetAmazon has informed its users that when they start seeing ads at the end of January They will be able to access a link to pay for an ad-free experience. Additionally, Puerto Rico, the U.S. Virgin Islands, Guam, the Mariana Islands, and American Samoa are currently excluded from this new ad experience.
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