We’ve been theorizing for years about what went from rumor to reality in 2023: Apple Vision Pro. Apple Mixed Reality Glasses -or case of spatial computing as it is called- were presented last June and although they have not yet been launched on the market (for the moment), some journalists and other specialists have already been able to test them.
It is precisely on the basis of all the feedback received that we obtain a first conclusion regarding its innovative way of consuming content. Apple has focused its bet a lot there and, in the absence of ordinary users also trying it, expectations couldn’t be higher.
We will no longer see events and films, we will be in
The demos shown at WWDC 2023 showed all sorts of situations in which to take advantage of these glasses. See examples of working with multiple applications open in windows that float in the air or watching home videos in three dimensions. However, it is in live shows, series and films where this device seems to impress the most.
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Creating a 360º visual experience isn’t even something Apple invented. The Vision Pro won’t be the first device to allow this. However, several analysts who have tried them agree to highlight this section as one of the great attractions where The Vision Pro outperforms its rivals and “grabs” the viewer.
In fact, there are those who think that once you try this viewing method, you don’t want to go back to the classic with a flat screen. A good example could be the experience of living a football match as if we were on the field. Apple has already shown this and although it will obviously require technical equipment in stadiums and numerous licensing agreements, it seems to be a completely innovative element.
Likewise, also feel like you’re part of a movie set It looks appealing to say the least. In fact, it is already theorized with the possibility of filming in 360º which allows you to obtain an immersive experience that allows you to see the same content several times and in each of them we find different details that make up the ending.
Beyond leisure, there are also cultural elements to exploit
An example of how the Vision Pro, combined with artificial intelligence, they can even serve as an educational tool. Let’s imagine that a student is learning what and how the Roman Empire was. Well, with Vision Pro, a three-dimensional scenario could be generated in which the young person can witness interactively and in first person what the Roman Empire was like and its key moments.
Apple has not shown anything like this, but for technical reasons it is something likely and not very long term. In fact, Mark Gurman in Bloomberg has already put forward the Apple’s intention to focus on the educational sector with the Vision Pro. This doesn’t mean it will get the same penetration as devices like the iPad or Mac. Not at least at first, but it is an intention to evaluate and it serves as an indication that examples such as the one we use in Applesfera can come to fruition.
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Will reality surpass Apple’s demo?
All the experiences I read and heard about the Vision Pro demo left me in shock. I firmly believe in the good feelings felt by these lucky people. However, I can’t help but stop thinking that In the end, we only saw what Apple wanted. Logical, but at the same time intriguing.
Therefore, it is obvious that Apple has designed with a demo where you can see the features of your Apple Vision Pro. But it is a new device for the company and it will go directly to a sector that will generate many people on foot. Because let’s not have any illusions, how many people do we know with Meta Quest and the like? Among them, how many benefit from it beyond video games?
Beyond this very studied Apple demo, I still doubts about whether it will be as fantastic an experience in real life. When we no longer have an Apple employee guiding us and we are alone in the adventure of exploring a system, visionOS, with which we have never interacted. When we play content on our own. Will everything be so perfect?
An (almost) imminent launch and equally low expectations
Last week we learned from Mark Gurman about Apple’s roadmap with the Vision Pro. According to this report, Apple is already preparing all the ground in its American stores and since the product has already been manufactured for weeks, The idea is that they will be launched on the North American market in February.
However, several elements provide clues to Apple’s low expectations for the product. One of them is the most obvious: the price is not really in line with its target audience (hence also the orientation towards the student and even business sector). It is said that around 500,000 units will be manufactured in 2024, which, compared to iPhones and even Macs, is an almost ridiculous amount. Although yes, Apple is expecting a stock shortage.
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On another side, Some of the handicaps already predicted during the presentation have not been resolved. See as an example the autonomy of only 2 hours of use and the presence of a cable connected to a powerbank that we must carry with us and not suspend. Not to mention the doubts that currently exist regarding the consumption of immersive content, which requires third-party production which, at least to our knowledge, has not taken place.
If we add to this that For now, they will only be sold in the United States, it tastes rather bittersweet. Logically, we are talking about an uncertain future and anything can happen. Ultimately, the passage of time is essential in predicting the future of a product with which Apple intends to once again revolutionize the technology industry. And audiovisual.
Cover image | Álvaro García M. with DALL-E 3
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The new
Apple Vision Pro changes the way we consume content: once you try it, “you’re hooked”
was originally published in
Pommesfera
by Álvaro García M. .
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