Microsoft and Apple are rival companies, but not enemies. Not at least lately. The proof is how many tools of this first landed in the Apple environmentMicrosoft Office being the best known and Microsoft Copilot the latest to arrive.
Precisely Copilot seems to be a weapon launched against Apple in its recent arrival on Mac and iPhone. This is a complete artificial intelligence assistant that is also free. And it’s a hard blow for an Apple which is fairly stagnant in this area.
Even if it is not visible, Apple is applying AI. And that’s a problem
To be honest, Microsoft is the king of office automation with its various tools integrated into Office: Word, PowerPoint, Excel… However, they are paid and an Apple user always finds an alternative in iWork, a package that includes Pages, Keynote . or numbers as an alternative.
Now though, Copilot seems to be taking over from Apple. A terrain that they must also explore in Cupertino and which Microsoft exploits for free in its application for iPhone and Mac. But let’s take it in parts and see where Apple is now.
Apple doesn’t brag about the term “artificial intelligence,” although that doesn’t mean it doesn’t apply it. The company has been leveraging AI capabilities for years with what they call “machine learning”. It is also applied in several fields. From intelligently suggesting apps when you open the search engine to completing sentences with what you think we mean.
AI is also applied in other more tangible areas such as photography, trying to make the software do a lot to improve the results taken with the camera. In addition to other additions such as creating stickers with photographs or removing the background from a set of images in seconds.
However, the root of the problem we mentioned in the highlight is that They don’t have anything as “trendy” as a text or image generator like the one presented by the competition. They don’t publicly have a model like the one Microsoft presents in collaboration with OpenAI when integrating GPT-4 and DALL-E 3.
Everything Copilot already offers for free
Copilot is essentially an AI-powered chatbot, and while it borrows a lot from what ChatGPT is, it’s actually an independent chatbot created by Microsoft. It shares the GPT 4 system, which already offers it a competitive advantage: always be connected to the Internetyour database is therefore always up to date.
In Copilot, which we remember is now available on Mac and iPhone, we find a complete assistant even capable of generating images via a prompt like those we might use in any other image generator. See for example Bing, also from Microsoft and powered by the DALL-E 3 system.
It is precisely in the generation of images that we find a good example of its capabilities, being able to ask it to generate a certain image and then offer it to us. suggested changes. In our example of the dragon you saw in the screenshot, we were given options such as replacing fire with water or placing the dragons in a castle.
Of course he also other virtues like text generation, which goes from querying any data to creating “normal” stories and conversations as if it were a person. Also that of summarizing texts, creating them from scratch and even creating codes.
Likewise, they also appear Tips for finding more information. The example we present of creating a simple table in HTML is proof of this, seeing how we are offered an image of a table as an example and even a link to Wikipedia for more information.
Apple’s future is bright… or not
Talking about future products or services without having all their characteristics on the table is dangerous to say the least. It doesn’t matter what the filtration level is. iOS 18 is considered a revolution thanks to the integration of AI and a system known internally as AppleGPT (or Ajax Project) and which, as you can imagine, aims to be a model of language similar to ChatGPT.
However, We don’t yet know for sure everything it will contain and how well it will compete against already strong competition. which emerged from the hand of OpenAI, Microsoft or Google. Apple can of course surpass them, but also fall behind.
The AI race started years ago, became intense in 2023 and by 2024 it promises to be even more exciting. What seems to be a fact is that its integration into all facets of our daily lives is the future. A future to which Apple has always wanted to be linked and for which it has not issued a ticket on this occasion. At least for now.
In Applesfera | Meet Pi, the new artificial intelligence that triumphs in WhatsApp iOS
In Applesfera | How many years of updates does my iPhone have left? So we can know
