Google has Google Cast, Samsung uses Miracast, Apple has AirPlay, and Amazon has struggled to get the devices and apps in its ecosystem to communicate with all these third-party standards. The solution is Material castingan alternative to Chromecast or AirPlay that was just announced at CES.
Matter Casting, part of the Matter standard, is an open source connectivity protocol that will allow users Stream content to Fire TV and Echo Show 15 devices from Android and iOS apps. It’s exactly the same as with a Chromecast, but with a different system.
Matter’s “Chromecast”
Amazon took care of presenting an open source alternative to Chromecast and AirPlay under the name Material casting. Matter was born in 2019 precisely with Amazon, Apple and Google as founders and since then the standard has been implemented, little by little, in the respective ecosystems.
It was Amazon who announced it, even if the standard is open and could in fact become the increasingly necessary standard for sending content between devices, regardless of brand. It does not require specific hardware, but rather the application includes the functionality to stream with this standard.
Matter Casting premieres on the Amazon Prime Video app and will soon come to the Starz, Plex, Pluto TV, Sling TV and ZDF apps. For the moment, be able to send content to an Echo Show 15 and the following Fire TV devices, including TVs with Fire TV as standard.
It now remains to be seen whether the other members of the Matter foundation, Google and Apple will be encouraged to include support for Matter Casting on their devices, which shouldn’t interest them much since they already have Chromecast and Apple AirPlay respectively. If not, Amazon at least has a way to send content from its apps to your devices, without using third-party technology.
Cover photo | Generated with AI and the Matter logo
More information | Amazon
In Xataka Android | I didn’t expect this to convince me, but I ended up choosing an Amazon Fire TV over a Google Chromecast
