The Apple I was Apple’s first computer and although it is still a somewhat useless gadget today, it is worth a fortune for being the symbol of the beginnings of the great technology company we know today. However, at the time it cost a little less and, oddly enough, its price was somewhat demonic.
Considering the triple 6 as the number traditionally associated with the devil, anyone might think that the $666.66 the Apple cost me They were referring to Beelzebub. Especially knowing that Steve Jobs and Steve Wozniak loved jokes. But in reality, it had nothing to do with this infernal spirit.
Wozniak mania and profit percentage bring us to 666
In marketing, the psychology behind pricing is studied a lot. For example, the famous 99 cents on something to make people believe that a product is cheaper than it is. If we see a fruit basket for 4.99 dollars, we tend to think that it costs 4 dollars, when in reality it is 5 dollars.
Excerpt from the first paper advertisement for the Apple I in 1976
However, Steve Jobs and Steve Wozniak did not take into account the psychological element for the price of the Apple I. We do not know. They put it on sale in 1976 for $666.66 ($500 if sold wholesale). Individually, the price of the Apple I is unusual to say the least for products of this era, but also this one.
The key to everything was that They both wanted it to cost a third more than it had cost them to make it., or around 250 dollars. The numbers didn’t add up to exactly $666.66, but here was added a certain predilection on Wozniak’s part for repeated numbers.
Yes, it’s possible that at some point they thought that price was referring to the devil’s number. However, none of them ever made reference to this reference and its importance or not in the choice of price. Therefore, there are only two known reasons to raise it to $666.66. Enough.
Whatever the price, we know well what Apple I meant, since it led to the creation of the Apple II and ultimately to the success of a young Apple that is today one of the most successful companies important in the world. There are said to be only eight working units of the Apple I left and, as we said in the introduction, they cost an absolute fortune.
By | Quora
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