Apple made history with iPhone sales in 2023: it is the company that sold the most smartphones, overtaking Samsung
In 2023, a historic event occurred: Apple overtook Samsung in smartphone sales according to the report prepared by IDC. This is something very difficult to achieve since Samsung sells smartphones of all ranges, while Apple only focuses on the high end with its iPhones. Apple ended the year as the brand with the largest market share in the world.
This is mainly due to a global decline in the smartphone market which mainly affected Samsung, which sold 13.6% less regarding smartphone sales in 2022, which were already bad. Apple, however, managed to improve its sales figures from 2022 by an enviable 3.7%.
Apple takes first place in the smartphone market in 2023 with record market share despite an overall market decline of 3.2%, according to IDC Tracker
Apple sold more smartphones than anyone else in 2023
Apple sold more smartphones than anyone else in 2023
For For the first time in history, Apple manages to be the manufacturer that sells the most smartphones in one year, a position that Samsung has always occupied in recent years. Apple ended 2023 with a 20.1% market share, selling a total of 234.6 million smartphones, a growth compared to 2022 data where it sold 226.3 million smartphones.
Samsung ranks second with sales of 226.6 million smartphones in 2023 with a share of 19.4%, an amount down from the 262 million smartphones sold in 2022. Xiaomi completes the podium with sales of 145.9 million smartphones and a 12.5% share, but it is also down from the 153 million sold in 2022.
Apple leads smartphone sales for the first time in a year
Not only is Apple the only player in the Top 3 to show positive growth every year, but it also holds the top spot every year for the first time in history. All this despite growing regulatory challenges and renewed competition from Huawei in China, its largest market. Apple’s continued success and resilience is largely due to the growing trend toward premium devices, which now make up more than 20% of the market, driven by aggressive trade-in offers and no-interest financing plans.
He The smartphone market fell by 3.2% in 2023However, Samsung and Xiaomi lost more percentage points. Apple, however, grew slightly, which, combined with the enormous number of its competitors, guaranteed it the first place, again according to data from IDC.
