Alexa, Amazon’s virtual assistant, has been competing for years with Siri and Google Assistant to slip into the routine of millions of users in Europe, and the company is reportedly working on significant improvements to continue looking face to face with your most direct competitors.
One of the new features that could soon come to the assistant is a paid subscription to unlock certain Alexa functions, currently being developed by the company. Her name would be Alexa Plus
This is an important step for the American company, which does not want to be left behind in the race it has with Google, Apple and Microsoft. However, it seems that it is facing some difficulties in developing the new features.
Paid subscription
This 2024 would be the year in which Amazon would make a major update to its virtual assistant, and among the changes that would arrive there would be a paid subscription with which it would offer more personalized conversational technology, and which would significantly improve its experience. currently offers. However, its price is not yet known.
According to Business Insider, the launch of this modality would have a deadline of June 30. As they point out, Its technology has already been tested on more than 15,000 peoplealthough it would have some sections to improve, because some of its answers would still be inaccurate.
The company is reportedly not very happy with Alexa’s latest results, prompting it to try to strengthen its software. In the coming months you will be able to see the result of the company’s work, which has recently focused on creating new integrations to do things like help the elderly in nursing homes or even know the cost of l electricity produced by domestic appliances.
The assistant has been present in Europe for 5 years and, during all this time, it has responded to more than 18 billion user requests, establishing itself as one of the most used, with an annual growth of 40% according to the latest data. recorded in 2023. .
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