The most experienced readers of EL ESPAÑOL – El Androide Libre will feel a certain nostalgia with the name Nokia. It is not for nothing that in its time it was practically synonymous with “cell phone”, the best-selling brand and the absolute benchmark in the sector; But perhaps this is precisely why Finnish society I was unable to adapt to the new format of smartphonesneither with its mobile phones equipped with Symbian nor during its acquisition by Microsoft as a pillar of Windows Phone.
Today’s Nokia has almost nothing to do with this technological giant. The original Finnish company now focuses exclusively on telecommunications, including 5G and the large number of patents it has, as well as the brand’s mobile phones which have actually been launched since 2016. They only have the name, nothing moresince the brand was licensed to HMD Global.
Since then, HMD Global has focused on using the Nokia name to penetrate developing countries and the low end; although, from time to time, he managed to surprise. In fact, it looked like the brand’s golden days might return, when the first European-made Nokia smartphone was announced. But this turned out to be just a mirage.
Today, HMD Global confirmed a “strategic change” whereby will start selling cell phones under its own name. Nokia’s presence will not disappear completely; HMD has confirmed that it will continue its alliance with Nokia (the telecommunications company) to use its patents and technology in 4G and 5G modems in upcoming devices.
Therefore, from a practical point of view, it does not change much, since the only difference that will be noticed at first is that The Nokia name will be replaced by “HMD”; a change that has already been made on social networks and on the official page. Additionally, the design lines will adapt to the company’s new aesthetic, and the image released by HMD shows changes in elements such as the camera array. The rest will be the same mobile phones and tablets, although HMD has announced plans to expand and other models are expected to be announced during the first half of the year. These phones are designed for the Indian and Asian markets, although they are also available in Europe and the rest of Europe.
Now why stop using a brand as recognized as Nokia? Interestingly, HMD claims to have realized that using this brand was doing them more harm than good, because users who knew the brand felt “disappointed” with new cell phones; something understandable, since, without being bad, they have nothing to do with the avant-garde and original mobile phones that Nokia produced in its heyday. The new mobile phones sold under the Nokia brand are recommended to a very different type of user, but this user does not know this name, so it has not served to attract new consumers and young people. Therefore, it makes more sense for HMD to sell mobile phones directly with its brand and remove the expectations of seasoned consumers.
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