Now I can recap everything I saw at Mobile World Congress, which was a lot. Oddly enough, what stands out the least are mobile phones: this MWC confirms the sector’s trend towards completely different approaches to the smartphone. There is, however, one phone brand that managed to attract my attention: Tecno. He did it last year, its evolution is very positive in the absence of a solution to the almost non-existent distribution in Europe.
Transsion is a Chinese technology device manufacturing and development company that has two brands that span the mobile ecosystem: Infinix and Tecno. They may seem unknown, but nothing could be further from the truth: Transsion is climbing the ranks to become one of the quintet of global manufacturers. Tecno has a lot to say in this rise, the brand knows how to innovate as many others have done in the past. That’s just what I love most about her.
When the usual brands do not surprise at Tecno, they emphasize the opposite
The Tecno Phantom V Flip
Tempered glass for the back of phones that has different textures to the touch, additional lighting in devices aimed at young audiences, a portable console with glasses that can replace a complete entertainment package and mobile phones that not only offer a very good material for the price, too They stand out for their designcombination of materials and colors.
Tecno explores all the margins of innovation to stand out among the group of Chinese cell phones that do not belong to world-renowned brands. And he’s not that popular because he doesn’t want to: The company limits its distribution, leaving aside markets like Europe; which I find curious, especially since companies like OPPO have done everything possible to return to Europe and maintain themselves. Nokia lawsuit involved.
I have not noticed any difference in quality, use or functionality between Tecno mobile phones and those of brands like Samsung, Xiaomi or Honor, also present at MWC 2024 in Barcelona with all their artillery. They even presented a juicy new product at the show: the Tecno Camon 30 Prime, a high-end smartphone with photographic features that seemed to me to be of a high level. They even work closely with Sony at the sensor and ISP level, which gives an idea of the reach Tecno already has within the industry.
Yes, Tecno aspires to carve out a place among the big guys if it hasn’t already done so, but does not seem determined to gain relevance in the Western domain, exactly the strategy followed by the majority of Chinese brands that we now recognize. I asked the managers if we could soon buy their cell phones in Europe and the response was a shrug. No news, it’s a shame: I love your proposals. I think they can be very useful in a clearly exhausted market.
At Tecno, they know how to make smartphones, they even have foldable ones
The brand offers several ranges that target different price segments. Tecno tries to keep a touch of originality in each phone with materials, textures, lighting and designs that are out of the ordinary. And I think that’s appreciated, especially when mobile technology has almost completely lost its ability to surprise. Plus, the price is generally good, even in foldables like the Phantom V Fold or Phantom V Flip.
Tecno’s biggest problem is the brand itself and its expansion strategy: even though it has high-quality cell phones, it does not decide to sell them everywhere.
Yes, a mobile phone is a mobile phone and it doesn’t offer much room for innovation aside from its ability to evolve little from year to year, but there will always be room to try something different . And Tecno is right at that point, where make cell phones as boring as possible. Let’s see if they decide to enter the rest of the markets: the more competition, the better for all of us who love smartphones.
In Xataka Android | Foldable Cell Phones, From ‘Absurd Fashion’ to My Favorite Phone: Here’s How Using One for the First Time Changed My Plans
