These two new ads show how an Apple Watch can save lives

Apple Watch Announcements

Apple has largely focused the advancements of its smartwatch, the Apple Watch, on the inclusion of hardware and software aimed at improving user health. Several examples are the Series 9 oximeter or the integration of a fall detection system, the possibility of carrying out an electrocardiogram or even the possibility of detecting arrhythmias. These health improvements allow many users to save their lives.

and on several occasions we were able to hear these stories. Apple wanted to give voice to two users whose lives the Apple Watch saved in the form of advertising.

Apple Watch saves lives

In the first of two commercials we learn the story of Bruce, that while cycling he fell and the Apple Watch used its automatic fall detection technology and alerted emergency services. Bruce remained unconscious, and without the automated call from the Apple Watch, he says, he probably wouldn’t have gotten the ending he’s grateful for today. That’s why he always wears his watch.

Automatic fall detection on Bruce Mildenhall’s Apple Watch alerted emergency services to his location when he fell unconscious.

Heart rate notifications on Lexie Northcott’s Apple Watch alerted her to a low heart rate.

The other story is the story of Lexie and the Apple Watch repeatedly alerted him that his heart had a low heart rate. At first they thought these notifications meant I was healthy. However, when the doctor became aware of these very low frequencies, he performed an electrocardiogram and They diagnosed complete heart block, an arrhythmia that can be fatal for a person. Using the Apple Watch, they were able to notice and address it quickly.


oriXone

oriXone

I started playing Xbox a lot thanks to Call of Duty online. Since then I haven't stopped playing competitive online.

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