Apple manages to attract new users to the Mac, the majority of buyers had Windows or a Chromebook
Apple is usually one of 4 or 5 best-selling computer brands every year and now we have discovered that the Most new Mac buyers come from other systems such as Windows or Chromebook. This is important for Apple because it means adding users from other platforms and increasing its market penetration share.
Oddly enough, this is a fairly high number, which contrasts with the number of iPhone buyers coming from Android. According to a recent CIRP report Nearly 60% of US Mac buyers in 2023 owned a Windows computer, Chromebook or other system. Very interesting spread which suggests that Apple is attracting users from other platforms to the Mac, perhaps due to the arrival of the M series chips.
The majority of users who bought a Mac in 2023 came from other rival Apple platforms
Most people who buy a Mac didn’t own one before
It is quite surprising that More than half of Mac buyers are new to the Apple computing ecosystem. It must be taken into account that computer sales are not having their best moment, so convincing users of other platforms is quite an achievement.
According to data collected by CIRP, this is the percentage of computer users had when purchasing a Mac:
- Mac: 43% of Mac buyers previously owned another Mac.
- the Windows: 35% of users who purchased a Mac come from a Windows PC.
- Chromebook: 16% of those who purchased a Mac owned a Chromebook.
- Another or your first computer: 6% said this was their first computer or came from another system.
Most users who buy a Mac are new to the Apple platform
Surprisingly, 60% of Mac buyers are new to the platform.
Just a few days ago, CIRP also prepared a study showing the most popular Macs and the MacBook Air and MacBook Pro LED above the rest of Apple computers. Perhaps the two studies can be linked and the majority of Windows or Chromebook users decided to upgrade to a MacBook, and that’s why the percentage of their sales increased compared to desktop Macs.
