The Apple Vision Pro was a huge critical success on the other side of the Atlantic and now Apple fans are wondering if it will launch in other countries, particularly Europe.
The Apple Vision Pro, which initially launched exclusively in the US, appears ready to push boundaries. According to recent revelations based on VisionOS code leaks reported by MacRumorsApple plans to integrate twelve languages into its user interface, indicating an international expansion strategy for its mixed reality headset. What exactly do we know about it? Will the product finally arrive in France?
L’Apple Vision Pro arrives ?
This progress shows Apple’s desire not only to diversify its markets, but also to gain an edge over its competitors through global presence. Languages to be included include French, English in multiple dialects (Australia, Canada, Japan, Singapore, United Kingdom), Cantonese, Chinese (traditional and simplified), German, Japanese and Korean. This suggests that launches are planned in key regions such as Australia, Canada, China, France, Germany, Japan, Singapore, the United Kingdom and South Korea – the latter is particularly notable as it is the home market of Samsung, its major rival Apple, takes action.
The timing seems perfect for Apple as Samsung plans to enter the mixed reality arena later this year. With expected availability before WWDC 2024, as predicted by analyst Ming-Chi Kuo, the Apple Vision Pro could well establish itself firmly in the international market before its competitors have a chance to respond. Kuo also revised its sales forecast upward from 500,000 to 800,000 units in 2024, emphasizing confidence in the device’s sales potential beyond the American market.
A price that represents a barrier
However, Apple’s mixed reality headset, with its high price tag of $3,499, could face accessibility hurdles for the average consumer, particularly outside the US, where costs could rise even further. We think of France and its numerous taxes (remember, one of the highest taxed countries in the world). This financial hurdle represents a major challenge for Apple in its quest to attract a global audience.
Despite these challenges, expanding the Vision Pro’s voice reach and potential markets demonstrates Apple’s commitment to bringing its mixed reality headset to a broader international audience, marking an important step in its global deployment strategy and in the development of augmented and mixed reality Sector.
