Apple believes its business model is legitimate and should not change
During yesterday, a shocking news emerged that surprised the world: the United States Department of Justice sued Apple for considering certain aspects of the iPhone a monopoly. They intend “Freeing smartphone markets from Apple’s anti-competitive and exclusionary behavior” to restore balance in the industry.
We already anticipated this a few months ago with the ban on the Apple Watch Series 9 and the Apple Watch Ultra 2 in the United States, Tough times ahead for Apple
Just after solving the problem of the withdrawal of its next generation smartwatches from the market – again caused by a lawsuit for alleged patent infringement – Apple had to face a series of changes in its policy with iOS 17.4 to respond to the new Digital Markets Act (DMA) of the European Commission. And now this. But this time it will be different. Apple plans to defend itself tooth and nail.
An Apple representative came forward to defend the company
New U.S. Justice Department lawsuit threatens seriously undermine Apple’s claims given how it manages its ecosystem of hardware products, software and services.
This is their business model. Your marketing strategy. Your market bet. And it has always worked well. Its ecosystem has allowed the company to return to success. And now the US Department of Justice intends to ruin both the reputation and the intrinsic identity of the company.
After the trial, Apple released a statement assuring that its sole objective was “design products that work together seamlessly” to make your consumers happy, meet their needs and create a magical experience.
At Apple, we innovate every day to make people love technology: by designing products that work together seamlessly, protecting people’s privacy and security, and creating a magical experience for our users. This lawsuit threatens who we are and the principles that distinguish Apple products in fiercely competitive markets.
If successful, it would hamper our ability to create the kind of technology people expect from Apple, where hardware, software and services intersect. It would also set a dangerous precedent, allowing the government to take a heavy hand in the design of popular technology. We believe this lawsuit is factually and legally flawed, and we will vigorously defend ourselves against it.
And now an Apple representative spoke publicly to defend the interests of the company. As reported by 9to5mac, this Apple representative assures that the American Department of Justice “want to convert iPhone to Android” and that in reality this decision would harm competition in the market.
The US Justice Department’s lawsuit aims to “open up to the world” services such as App Store, Messages, CarPlay, FaceTime, iCloud and devices like iPhone and Apple Watch.
