Barack Obama, Mark Zuckerberg, Albert Einstein and of course Steve Jobs are not only representations of big names due to their mark in history, but also representatives of a unique style. Literally. And not because others can’t dress like them, but because they wore the same or very similar outfit (and those who are still alive still dress).
Boring guys in their style, you might think. Whoever thinks it’s true, but the truth is that There’s a powerful reason why we always dress the same way. And although it seems absurd and obvious, laziness and not making life complicated are the reason. Of course, with a solid scientific basis that supports this decision.
Choosing What to Wear Everyday Is Tiring (Whether or Not You’re a Genius or the CEO of a Large Company)
Even if we are not aware of it, we make hundreds of decisions throughout the day. For absolutely everything. Even when you think about walking without thinking about anything, you make a decision, which is to move one foot after the other to take those steps. Well, with the choice of clothes to wear each day, we find another one. A decision that will take us more or less time, but common in any case.
This is precisely where the idea of energy expenditure in decision making. We have already said that it depends on each person, this choice is more or less simple, but in the end it always causes a waste of energy which, no matter how small, adds up. It’s like when we talk about saving iPhone battery and suggest things like reducing the screen brightness. Will the battery life of the device completely change? No, but it helps and is an extra grain of sand that, along with others, can go a long way.
No matter how small the decision-making may be, many add up to mental exhaustion.
This is a concept that is scientifically understood under the term “fatigue with decisions”. It’s an idea invented by social psychologist Roy F. Baumeister, which puts a spin on the theories of famous psychoanalyst Sigmund Freud.
Baumeister explains it by evoking how ultimately one can’t help but feel minimal mental fatigue with constant decision making. The expert demonstrates that this affects biological effects, even if we are not aware of it, clarifying that ultimately, the more decisions we make, the more mentally exhausted we will be at the end of the day.
Mark Zuckerberg, CEO of Meta, is another one of those who always dresses almost identically with this thin bluish sweater.
Obviously, no one can do without making decisions. In short, making this decision would already be a decision. The fact is that great geniuses like those mentioned above have taken and are taking many relevant decisions throughout the day and it is clear that the locker room was not part of it.
Coming home and referring to the co-founder of Apple, we see how Steve Jobs had a very distinct style for jeans and a black sweater. This is how we have seen it in many opening speech of Apple, but also in interviews and other public events, clearly showing that it was not a casual or specific affair, but a clothing routine.
Steve Jobs’ incomparable style, probably the most marked of all
The history of Jobs’ clothing is a most curious one. At his time, already being CEO of the company, He ordered a common wardrobe for Apple employees that eventually became their attire.. It was the Japanese Issey Miyake who ordered this piece, although the idea of becoming the common wardrobe of employees did not prosper and Jobs was so surprised that he ended up asking him for a few pieces .
The funny thing about this story is that Miyake felt so grateful to Jobs that instead of sending him what he asked for, He sent her more than a hundred black jeans and sweaters. It is said that Steve even joked that thanks to this he would have clothes to last a lifetime and the truth is that he was not wrong, considering that it was the outfit that he started to wear. wearing until his final public appearance at WWDC 2021.
We could then also analyze whether this behavior responds in one way or another to some kind of image strategy on the part of the image consultants. Regardless, we already see how science provides a compelling reason for this type of non-decision.
By | Xataka
Cover image | Tom Coates on Flickr
In Applesfera | “They’ll get used to it”: Steve Jobs trusted a too-risky idea that ended up staying forever
In Applesfera | Steve Jobs’ 30% rule, which he used to resurrect Apple and achieve success in life, gives us clues about the death of the Apple car.
