The New York Times is perhaps best known for its long-running newspaper. But new data shows that thanks to popular games like Wordlestrands, linksand more, the Just has quietly become a video game company that also happens to have a newspaper subscription.
Technically speaking, it is New York Times has been publishing “games” since 1942, when it began publishing its now-famous crossword puzzle. Since 2014 the Just has invested a lot in growth Digital games business and services as newspaper subscriptions decline. In 2022, after the groundbreaking success of the word guessing game Worlde, NOW bought the successful online game for an undisclosed seven-figure amount. It has been added NOWis the gaming app that now contains almost a dozen puzzle games that are updated daily. And thanks to all these hit games, people spend more time playing games than consuming other games they create Just.
As discovered by the Garbage day Newsletteran investor-generated chart included in a recently published study SEC report shows how much more time people spend playing games than reading the New York Times.
While Just’ While the news app hasn’t seen much growth since January 2020 – aside from a few spikes during an election period or other major global event – the games app has grown in popularity over the past four years. Based on the table contained in this SEC report, it appears that the NOW’s games are far more popular with people than any other product, app, or content the company currently produces.
This may be surprising, but it is consistent with that New York Times‘ Looking to grow its digital games business into something that can support the rest of its media operations. Games have become one of them the main profit generator for them Just and it boasts over 1 million subscribers.
As the online media landscape continues to be a nightmare full of layoffs, closures, declining numbers and less advertising dollars, the NOW has found a solution: become a gaming platform. And at the moment it seems to be working.
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