Today, SEGA announced its latest campaign, Fearless: Year of Shadow, in honor of the incredible fans of Sonic and Shadow. Last year, SEGA launched Fast. Friends. Forever program, which highlighted the special bond that Sonic and friends Tails, Knuckles and Amy Rose share with their fans.
This year, the focus shifts to everyone’s favorite grumpy hedgehog, Shadow, who is set to star in the upcoming video game, SONIC X SHADOW GENERATIONS, as well as the highly anticipated movie, “Sonic the Hedgehog 3,” later this year. The campaign celebrates what it means to be fearless and embrace your inner shadow by bravely facing challenges.
The Fearless: Year of Shadow continues throughout the year with a series of action-packed activations including:
- Motorcycle tour – Check out the custom-built Shadow-inspired bike set to appear in MotoGP and more! Stay tuned for future dates and follow the Fearless Web page for multiple locations!
- MotoGP – Come see Shadow’s bike at our display in the MotoGP Fan Zone this weekend in Austin, TX and again in the UK this August. Stay tuned for fearless motorcycle action at the world premiere event. Get your tickets here!
- Shadow X Sonic Generations
- Shadow the Hedgehog is back with classic and modern Sonic in SONIC X SHADOW GENERATIONS, an all-new collection featuring two unique experiences! Play as Shadow the Hedgehog in an all-new story campaign and tackle iconic 2D and 3D stages as both classic and modern Sonic in the newly remastered version of SONIC GENERATIONS.
- Mobile gaming events
- Play Fearless mobile events in Sonic Forces and Sonic Dash for a chance to unlock powerful Shadow variants including Super Shadow, Vampire Shadow, Sir Lancelot and Dragon Hunter Lancelot!
- LEGO
- Shadow the Hedgehog fans can create endless stories with the LEGO Sonic the Hedgehog toy set and make a fun Shadow the Hedgehog escape plan!
- Sonic Speed Café
- Sonic Speed Café, the official Sonic the Hedgehog themed restaurant, features new locations, menu items, merchandise and more! With Shadow product themes, photo opportunities and menu items, fans can come celebrate the year of Shadow! Follow the news!
- IHOP
- Enjoy Shadow’s Chaos Chocolate Pancakes at your local IHOP through May 5th!
- Sonic Symphony World Tour
- Experience the magic of Sonic’s greatest moments on the big screen with a live rock band and symphony orchestra. The world tour will now feature original music by Shadow along with some of his best on-screen moments.
Be sure to watch out for Web page and Sonic social channels for more updates like Fearless: Year of the Shadow it is happening.
Source: SEGA of America
