YouTube said war against ad blockers. The company began taking action against ad-blocking extensions in 2023, and now it has a new rival in its sights: third-party apps that allow you to block ads when you watch videos on the platform.
The company announced that it will step up the fight against apps that violate YouTube’s terms of service and terms of service, including apps dedicated to ad blocking. From now on YouTube will start block video playback in these apps.
“The content below is not available in this application”
YouTube explained why it would block the use of the platform in these types of applications: advertisements allow video creators to monetize their content. For the company, people who do not want to see advertisements have the option of subscribing to YouTube Premium.
When you try to watch a video in an app that blocks ads, loading times will be longer or there may be issues loading content. Additionally, the platform could simply does not play the video and instead displays an error message on the screen
Our terms don’t allow third-party apps to disable ads, as this prevents the creator from getting paid for their videos. […] We only allow third-party applications to use our API when they comply with our terms of use for API services and when we find an application that violates these terms, We will take appropriate measures to protect our platformto creators and viewers.
In addition to extensions that block ads, there are applications, especially on mobile deviceswhich allow you to play videos on the platform without having to pay for a YouTube Premium subscription.
That Google is taking more direct action against all types of ad blockers should come as no surprise to us. After all, advertisements It’s the biggest activity on YouTube, from which video creators obtain economic advantages, of course, but also the platform itself, of course. That’s why the company encourages users who don’t want to see ads in their videos to pay for a YouTube Premium subscription to get rid of them. Otherwise, they might face problems while using ad blockers.
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