takes a big step in its expansion

The Oura smart rings are partly responsible for the fact that Samsung will soon launch its own accessory so that the user can measure their health through an object that is very light and easy to carry. Now the The Oura Ring series will begin to be sold in physical stores for the first time.

In 2020, this company managed to attract the attention of thousands of people with the launch of its smart ring, which dazzled with its experience and the simplicity with which it is possible to wear a lightweight accessory. Oura’s path has not been easy being a Finnish company founded in 2013 and which introduced, via Kickstarter, the first generation of rings in 2016.

There The availability of their rings was mainly online, although now everything will change with Target stores where it will be available for purchase. And although it has been available on Amazon for a long time, purchasing it becomes somewhat complex since users are recommended to try on an accessory kit to find the right size for their finger.

Oura announced that as of yesterday April 22, the Oura Ring series is now available available for purchase at Target; an American department store chain. Included are a series of selected stores that will allow the future buyer to use the aforementioned kit to try out which ring suits them.

Your purchase is also accessible from the Target online store, so points of sale to access the rings of Oura They expand proportionally so that at some point the possibility of buying one arrives in Europe, at least physically, since its online store is present from 329 dollars for the Heritage model or 399 dollars for the Horizon .

It is worth mentioning that this accessory requires a monthly subscription of 5.99 dollars per month to access more detailed sleep analysis, personalized health recommendations, heart rate tracking and skin temperature readings each morning or predict your period in advance. An accessory that is not cheap at all, but replaces part of the experiences of a bracelet or smart watch.

In fact, one of his best experiences is his great ability to anticipate the period which is perfect for the female audience. An announcement made by Oura through her blog according to 9to5Googlein order to continue to establish itself in a market in which it will soon have a major rival, Samsung and its Galaxy Ring.