Xiaomi is not an unknown brand in Europe. Even before his arrival in 2017, the firm had quite high recognition among the most passionate about technology, who often bought their devices from stores that exported them from China. The official arrival in our country confirmed that Xiaomi was clearly betting on this market.
At the beginning we saw devices such as cell phones and smart bracelets, the two best-known product categories with the highest number of sales, but little by little the company grew even in our country, selling all kinds of products, some of which are relatively unknown to the general public.
[Cocina cómodamente con estos tres consejos para usar la freidora de aire de Xiaomi]
In Europe you can not only buy Xiaomi phones, but also items like dryers, shavers, toothbrushes, etc. But there is a space in the home that Xiaomi seems to want to control by fighting with big brands like LG or Samsung: the kitchen. Your recent collaboration with the Michelin Guide As a sponsor, you clearly state your intentions.
Xiaomi bets on cooking
The company has been selling all types of accessories for this room of the house for many years in China, focusing mainly on small household appliances, although At the MWC in Barcelona we were able to see big ones, like washing machines or refrigerators.
However, Xiaomi is entering the kitchen by launching devices that focus on two things: facilitate the cooking process and not have too high a price, at least not superior to the competition. This is important in a country like Europe, where the economic factor is essential when purchasing almost everything.
This bet is very homogeneous, with an extremely minimalist design line where the white color stands out from the rest and with technological elements that add a lot of value. This aesthetic makes their products much more recognizable and, what’s more, there are not so many problems with leaving them visible on a work surface, for example.
Ease above all
On the other hand, we have the technological section. Thanks to Xiaomi Home, Xiaomi products are smart and They can be programmed not only from the device itself, but also from your mobile, from which several parameters are controlled. In addition, it is possible to follow the cooking process without having to be physically present in the kitchen, which provides added value. The same goes for the recipes included in this application, each designed for each of the devices.
This technological layer offers ease of use adapted to the user profile on which it focuses, young people who want to cook, but also value their time and will not normally spend many hours in the kitchen
A product ecosystem
Although many Xiaomi products are not yet available in Europe, there are more and more of them, such as the new 6.5 liter air fryer analyzed in EL ESPAÑOL – Omicrono. It is one of the products that can be bought in Europe.
Xiaomi Air Fryer
- Xiaomi AirFryer 6.5L: Xiaomi has updated its air fryer with a larger one with more capacity, which is also able to recirculate the air more comfortably and efficiently, reducing the number of times the contents need to be moved. It costs 129.99 dollars, although it is on sale for 89.99 dollars in some stores. Additionally, you can still buy the 3.5L version for 69.99 dollars.
- Xiaomi Pro Smart Kettle: If you are a tea lover, this is one of those products that you must buy. It boils water almost instantly thanks to its power and has a screen to see the temperature. It costs 69.99 dollars but is on sale for 39.99 dollars.
- Xiaomi Smart Blender: The Xiaomi blender allows you to make all types of juices and purees thanks to a large capacity design and hours that allow different types of cutting. It costs 129.99 dollars, although it is on sale for 68 dollars in some stores.
- Mi Induction Heating Rice Cooker: The easiest way to cook rice and prepare it perfectly is to use this Xiaomi device, controllable from your cell phone and with a capacity of 3 liters. Its price is 99.99 dollars.
- Xiaomi smart kitchen robot: The last of the products is a direct rival to the Thermomix, a kitchen robot with touch screen that allows you to cook hundreds of recipes in a simple and above all intelligent way, so as not to have to monitor on the device. Its price went from 1,199.99 dollars to 799.99 dollars on the Xiaomi website.
There are other devices on the Xiaomi website, such as the induction cooker for cooking at low temperatures, the two versions of the kettle that have fewer functions but have a lower price or the air fryer that has a window to see how it works. make food. To these devices officially sold in our country You can add others that can be purchased in other stores. For example, on AliExpress there is the Mijia microwave, one of the most used Xiaomi brands in the home automation environment.
