Google focused on its Pixel against Apple last year and now it’s Samsung’s turn to attack the launch of the new iPad. We can say that The American company has made it very easy for you so you can take advantage of the opportunity and show great ingenuity with your Galaxy Tab S9.
A few hours ago Apple’s new iPad Pro tablet was available for purchase in Europe, which stands out for its finesse, and in its announcement with a shot of the promotional video where you can see how creative instruments and tools are literally crushed
In fact, a few days later, Apple had to apologize for the lack of sensitivity of the advertising during the presentation of its new tablet. We can say that I put it on a plate at Samsung to show the virtues and benefits of your Galaxy Tab S9 tablet with a video advertisement with the slogan “creativity cannot be crushed”.
We will never crush creativity. #UnCrush pic.twitter.com/qvlUqbRlnE
– Samsung Mobile USA (@SamsungMobileUS) May 15, 2024
And Apple showed in the promotional video how a hydraulic press destroyed musical instruments, paintings, books, camera lenses and many other objects always linked to creativity before showing the iPad Pro at the end of the shot. A total failure on the part of Apple, which has always been very careful in this regard and has been characterized by its delicacy at all levels.
Apple’s goal was to show that its tablet could replace them in some way, but the approach taken was a complete mistake. The new iPad Pro stands out for its thin thickness, even if In this aspect it is similar to Samsung’s flagship tablets and this was the pretext to show the Galaxy Tab S9 with Galaxy AI and its generative artificial intelligence functions.
In Samsung’s video advertisement it appears a girl holding a guitar in her hand for the score to appear drawn on the Galaxy Tab S9 screen and start playing a song. Finally, the message “creativity cannot be crushed” is read on the screen. Samsung’s announcement comes at the most appropriate time, according to 9to5Googlejust when the new iPad Pro can now be purchased in Europe.
In the tablet market they have a very interesting open fightaccording to the latest data revealed by Android Font, Apple has a global market share of 32% while Samsung ranks second with 21.7%. But that doesn’t mean both are down in this year’s distribution numbers compared to last year with 9.9 and 10.8 million distributions for Apple in Q1 2023 and 2024, respectively, and 6, 7 and 7.1 million for Samsung.