Greg Joswiak gave an interview for the launch of the new iPads, addressing the topic of his customers’ coexistence between their Macs and the iPads themselves in interesting detail
The launch of the iPad Pro M4 and iPad Air M2 took place yesterday and many Lucky users who decided to invest in these devices by pre-ordering them last week are already enjoying them. Add to that, one of Apple’s most important executives like Greg Joswiak took the time to give an interview interesting in which a subject such as Apple’s customer base was discussed. The most curious thing is that these are two of the devices that at some point users and critics have expressed that they would like to see in a hybrid, we are talking about the iPad and the Mac..
Most Mac customers own an iPad and use both daily
The interview and the topic of conversation are already curious in themselves because Apple generally doesn’t give many details about its product sales and customer behavior. In the latest quarterly results, We know that the iPad sells more than the Mac but it is never revealed what relationship exists between users who possess both. Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, gives us a new look at today’s customers who own select Apple products.
Using iPad as a Second Mac Screen Offers Great Benefits
One of the notes from the interview conducted by Fast Company’s Harry McCracken is that Joswiak said “the iPad wallet got a little messy.”. According to him, he states that last week’s event served to accommodate him, “everything has become much cleaner”. This results in the removal of the iPad 9 to make way for the tenth generation iPad, alone, the cheapest in the range. The iPad Air and iPad Pro are already almost equal on screen but with a huge difference.
What exactly is an iPad? The interviewer’s question to Joswiak. “I hesitate to call this a tablet, because tablets suck and iPads don’t”. This is because there is competition from other platforms hosted on similar devices such as an iPad due to their size and dimensions.
Concerning personal computing, Joswiak emphasizes that “there is a lot of room for the iPad and the Mac in Apple’s vision”. “There is room for both in your customers’ lives.” He stated that the majority of Mac customers own an iPad” and vice versa, He also dared to claim that many iPad customers own Windows PCs. emphasizing at the end that “We must use the tool that suits us best because they are two different tools“.
Apple Pencil can be used in the macOS interface thanks to Sidecar
Can we be assured that macOS will never come to the iPad?
It is inevitable to think, even more so with the iPad Pro equipped with the M4 chip, that iPad Pro power is wasted. We’re sure macOS could be perfectly compatible on an iPad but as Joswiak commented, They are two different tools and we do not take into account iPad users who have been using the platform for a long time. and they are serene in the face of this healthy coexistence.
Optimizing macOS for a touch environment can be somewhat complex for Apple or they just don’t see it for this use, like when Jobs said the iPhone shouldn’t have a Pencil to work, but now the The iPad has it.
Universal Control will allow the user to control multiple Macs or iPads from a single device.
What should also be clear is that these are two different product lines. If the iPad had macOS, Mac sales would no longer be the same and therefore the demand would decrease considerably given that currently it is already low. It’s better to have two products that generate profits than just one that might sell less.
