Nintendo of America has released a fascinating new job posting that could signal significant changes for the company’s future products. Located at Nintendo’s headquarters in Redmond, Washington, the position is seeking a Senior Graphic Designer with a flair for creative and visual design projects.
Responsibilities include designing hardware packages and packaging, working closely with Nintendo Co., Ltd. (NCL) in Japan and creating brands and style guidelines. The role suggests a fresh approach to the packaging of future Nintendo products, possibly including the long-awaited “Switch 2.” This hiring move indicates Nintendo’s intent to innovate its product packaging, aligning with industry trends toward sustainability and an improved unboxing experience. Nintendo has a history of evolving its packaging strategies, moving from Styrofoam in the GameCube era to using recycled materials for the Switch Lite and Switch OLED.
The new designer will likely be tasked with creating attractive and functional packaging for various upcoming products. This includes not only consoles, but unique items such as Ring Fit Adventure and Nintendo Labo, which require specialized design to appeal to consumers. As Nintendo aims to expand its influence beyond gaming into wider pop culture, exemplified by ventures such as the Super Mario Bros movie and Super Nintendo Land, the company’s product presentation must also evolve. The new hire could play a key role in ensuring that Nintendo remains prominent and innovative in the technology and entertainment sector.
