Game News “Tailor-made experiences” This PlayStation boss is betting on AI for the future of video games
The director of Playstation Productions is now looking to the future and wants to lead the video game industry into a new era thanks to new technologies and artificial intelligence.
AI, the future of video games
The head of Playstation Productions, Asad Qizilbash, recently spoke in an interview about the future of Sony games long interview recently shared on the giant’s official website. He first explained that the company intends to adapt more video games for the screen after the Uncharted film and The Last of Us series.
Asad Qizilbash also spoke at length about the future of the video game industry, reiterating Sony’s ambitions, which now want to use artificial intelligence to tell more “evocative” stories and make video game experiences “even more personalized.”
As for the future of video games, I envision games becoming more personalized experiences thanks to technological advances and artificial intelligence that allow for customized experiences to be designed for each player. Additionally, technological advances will improve the emotional depth of games by allowing characters to be more emotional and expressive, fostering more impactful storytelling. This will help a whole generation of creators who can inject much more emotion into their stories.
Focus on the story
For Asad Qizilbash, the future of video games lies more in the depth of stories than in technology and graphics, which is probably the first goal of the Playstation.
The focus is shifting from graphics or visuals to engaging stories that linger long after you put down the controller. As for Playstation’s role in this evolution, I see it as a community-defined goal and a commitment to high-quality, unexpected and unforgettable experiences.
Accompanying his thoughts, Asad Qizilbash explained his point of view by explaining how artificial intelligence and new technologies will make it possible to deepen stories and create personalized experiences for players.
Advances in artificial intelligence will lead to more personalized experiences and more impactful stories for consumers. For example, NPCs (non-player characters) will be able to interact with players based on their actions, making everything more personal. This is important for the younger Gen Z and Alpha, who are the first generation to grow up digitally and want more personalization and more meaningful experiences.
In conclusion, Asad Qizilbash stated that he sees the Playstation as “a beacon of unexpected, memorable and entertaining storytelling.” Playstation therefore seems to be focusing on video games with an impactful and immersive story, as it has in the past. Games that the company keeps secret will likely be the first representatives of this new, AI-led video game era.
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