The past few months have been very difficult for everyone. We live in a confusing time where we have all agreed to deal with a common enemy: the COVID-19 virus. From people to big companies, we all do our part leaving the epidemic behind. However, it is clear that there will be consequences, and that few will be affected by them. For example, Apple is part of this group.
Cupertino Company, like many others, forced to take action to protect your employees and customers. These steps affected all areas of the company, including those related to the launch of the next iPhone. This, coupled with a weak consumer demand, which will take longer to recover from the crisis, has caused, according to the Nikkei newspaper, Apple to consider delaying the launch of the iPhone 12.
This measure will make the output of these new products he arrived a few months laterAlthough this would not be a new concept if we look back. For example, the iPhone X sale began in November following its launch in September, and the iPhone XR in the last week of October. Therefore, it would not be surprising that the company introduced the phones in September for a few months to be officially launched in stores.
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However, no one has yet decided, and that important to Apple. At the end of the day, we are talking about a product that brings many benefits to the company, and any disruption in the revenue it receives can put the company in trouble when it comes to its financial results. Hopefully, if there is a delay, this is not particularly noticeable, maybe it will help to increase expectations around the new model.
