Notably, the App Store surpasses Google Play in app revenue, a Sensor Tower report shows these details plus additional curiosities
Those from Cupertino Not only do they have a serious competitor like Google in terms of mobile devices. and technologies too compete to be the best as app stores. According to a new Digital Market Index report from Sensor Tower, Apple has a good advantage in terms of how much consumers spend each time they buy an app. Overall spending across all mobile platforms saw a 9.5% year-over-year improvement, an improvement of $35.8 billion when looking at the first quarter of 2024 compared to the same quarter from last year.
What are consumers buying in app stores like the App Store and Google Play?
The report states that the growth is primarily driven by all apps that are not video game titles.s. This sector grew by almost 20% year-on-year, while the gaming sector grew by almost 3%. The only positive point about video game spending is that it has exceeded the not insignificant figure of 20 billion dollars for the first time in 2 years.
The App Store is the one that determines the amount of revenue received. It talks about $24.6 billion in a single quarterwhich is reflected in the year-on-year figure of 11.5%. Google’s App Store recorded $11.2 billion in revenuewhich means lower growth of 5.3%.
It not only surpassed the App Store in overall revenue, but also in games. In this section, Apple had a $13 billion collection with a 6% year-over-year improvement. In downloads, Apple experienced year-over-year growth of 2.1% with 8.4 billion downloads, its best figure in this category since 2020 according to Sensor Tower. While Google game Its number is considerable, but scandal figure reflected in downloads. In games, 7.3 billion dollars were collected (6% over one year) but in downloads recorded 25.6 billion movements.
Google Play is the largest download store but the App Store receives the most revenue
Those in Mountain View can boast one of the largest application stores in terms of mobile platforms. What is a reality is that in monetary terms, those from Cupertino have a solid lead. In downloads, this is likely due to Google Play and Android having a large base of both devices and users.
The report states that the United States is the largest market for both platforms.. They amount to 12.4 billion dollars with year-on-year growth of 16%. China comes in second with $6 billion, a more modest growth of 4%.
Which category of applications generates the best revenue? Entertainment with 4.1 billion dollars. Its growth figure over one year is surprising since it reached 18%. These are some interesting numbers in this report, which show that not everything is subscription. Users always prefer to download apps and pay for them just once. Should the subscription model be questioned or is there still a market available for purchasing apps? Let us also remember that there are in-app purchases, from which good income is generated.
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