News culture After the failure of “Furiosa,” this box office hit horror film proves that prequels can work
The box office success of Quietly: Day 1 shows that prequels can work, provided they are made for the right reasons.
A prequel that hits the mark
Silent Hill: Day 1 was a surprise success after its theatrical release on June 26. In just a few days, the film grossed over $114 million at the box office. Impressive numbers, especially considering the juggernaut Vice Versa 2, the latest animated film from Pixar Studios.
In the United States, the film grossed more than $53 million in its first weekend in theaters, making it the best opening for a film in the Quietly series. With this success, but also that of the two main installments, the Without a Sound saga also becomes one of the most reliable horror franchises for Hollywood studios. But Quietly: Day 1 also proves that prequels can work, despite a trend that says the opposite.
A reassuring success
As mentioned diversityParamount can now bet on Quietly just as it does on franchises such as Paranormal Activity, Insidious or The Conjuring. With this new addition, the saga stands out as one of the most reliable in genre cinema, as explained by David A. Gross, director of the consultancy Franchise Entertainment Research, who explains that even if it existed, “bigger horror films“, “No other (horror) saga has been as consistent after three films as “Soundless”“.
The success of this prequel was based on the attention Paramount paid to the audience’s desires.”We listened to what the fans wanted and by giving them a new city as a setting and new characters, we were able to expand our audience“, explained Chris Aronson, president of domestic distribution at Paramount. Analysts, for their part, believe that this prequel works because it allows elements of the plot to be covered.”who needed to be told“And ultimately, perhaps that’s what Furiosa lacks and what would explain its failure, while this prequel to Fury Road barely repaid its estimated budget of nearly $160 million.
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