In 2024, we saw the arrival of a new product that debuted in the ecosystem: not only is it a completely new line of hardware, but it also comes with an operating system that changes from the usual metaphor that we know – that of the “flat” office – and brings us to spatial computing. All at the same time.
The first example of this great change can be found on the original version of the iPoda very risky bet by Jobs in a market where other devices already existed and on which few were betting. “It is too expansive”Some media anticipated it while others started talking about the “Trojan horse” effect with the device: it doesn’t matter to fall in love
Pass something similar with the iPhone and to a lesser extent with the Apple Watch: it was the operating system and its apps that ended up shaping the device, evolving from an initial starting point. In the case of Apple Vision Pro, it all started on February 2, 2024 – with its launch only in the United States. The product was so revolutionary that Apple needed to figure out how to present it to the world.
International expansion is key for Apple Vision Pro
Image of Apple Kurfürstendamm in Berlin, early on launch day.
This rainy morning at the Apple Store on Fifth Avenue, with a surprise visit from Tim Cook included, a journey began in which we began to know the next stops. The beginning of its international expansion is probably the most important step for a product like Apple Vision Pro: Your apps should be available in more countries’ app stores
The arrival of visionOS 2.0 is committed to this. The new version of the operating system presented at WWDC24 wants to improve the tools available to developers in order to expand the possibilities. The device is already in the hands of new users outside the United States – and after landing in mainland China, Hong Kong, Japan and Singapore, On July 12, it finally arrived in the first countries of Europe.
Image of Apple Kurfürstendamm in Berlin. First buyers test their devices in the demo area.
The UK, France and Germany were the first – and it was precisely from Berlin that we were able to experience the European launch. Together with the Rossellimac team, I was able to check the first hours on German territory. And taking advantage of the experience, this week you join me in this new episode of the podcast Las Chats de Applesfera with Ezequiel Gómez and Marc Alonso – with whom I shared the launch and with whom we talked about the differences with the launch five months ago, the daily uses and the novelties that will arrive in the next five.
Thanks for listening to our podcast! Applesfera Talks is our weekly podcast where we talk about important Apple news and context. You can continue Applesfera Talks from your favorite podcast app, such as Apple Podcasts, iVoox, or Spotify.
In Pommefera | Apple Vision Pro arrives in Europe: it was the launch of spatial computing from the historic Apple Store in Berlin
