The Apple Car actually existed, even if it was manufactured by a well-known European brand
He Apple Car was one of the important projects in Apple’s history.despite its cancellation. For nearly a decade, Apple invested more than $10 billion to design its own self-driving car, eventually abandoning the project. However, Many years ago there was a first “Apple Car” that very few people know.
The Apple we all know today would never do something like this, but by the mid-90s, and with Steve Jobs leaving the company, Apple was not going through its best times. And in dire situations, desperate measures, at least that’s what the Cupertino bosses must have thought at the time.
In 1996, Apple partners with Renault to launch an “Apple version” of one of its most popular cars, the so-called Clio Apple. There Apple already had its first car almost 25 years ago. They even published a very curious advertisement.
110 horsepower, 500 megabytes
This Renault Clio Apple was a version of the Clio RSi that wore a special badge with the bitten apple logo of Apple, in the rainbow version of the time. But the best of all is that When you bought the car, they gave you a colorful Macintosh PowerBook 190.a laptop that you can use from your car.
The Renault Clio Apple had details with the Apple logo
Here’s what the ad at the time said:
Power and intelligence together. Renault puts the car. Apple, the Macintosh PowerBook 190 color. This is how the New Clio Apple RSi emerges. The only car equipped with a laptop. A very special car in which you will find the advances of many years of research: driver airbag, reinforced structure, side reinforcements and containment of luggage in the event of an accident.
The power and equipment of the RSi: 110 horsepower, 1783 cm3, temperature, pressure and oil level clocks, heated and electric mirrors, power steering, electric windows and central locking. And the pluses of a limited and unique series: new alloy wheels, mixed fabric and gray leather upholstery, leather interior door trim and CD satellite control under the steering wheel. You can’t ask for more.
And when you’re tired of driving, surfing, you have a fabulous Macintosh PowerBook 190 color to discover how far you can go in the world of the Internet. The new Apple Clio also integrates a GSM mobile phone so that it is always connected. Before. Enter the network.
Apple has teamed up with Renault for this collaboration
Additionally, some computer magazines of the time They included a CD with videos and information about the Renault Clio Apple. Additionally, it was a CD compatible with both Macintosh computers and personal computers of other brands.
Since then They were advanced in terms of multimedia manualsyou could see all the information about the car in a very unique way.
On this CD you had all the information about the Renault Clio Apple
This is undoubtedly one of the most curious stories about Apple, at that time, in the late 80s and early 90s, Apple was characterized by making risky decisions that did not turn out very well. Steve Jobs returned to the company exactly the same year that the Renault Clio Apple was launched.and their first decision was to eliminate this type of collaboration and simplify their product range. Although it is true that Apple and Renault continued to collaborate for a few years, for example with cars with iPod support. It is clear that the idea worked well.
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