Last year, Leonardo AI emerged as an AI-based image generator to directly compete with Midjourney or Stable Diffusion. Now Canva Announces Acquisition of Leonardo.AI to make it clear that he is opting for Adobe; although he did not share the total amount of the purchase.
Canva has a series of acquisitions that are placing it as an excellent alternative to current industry standards in design such as Adobe. It recently acquired Affinity and its three design programs that are a great option to Photoshop, Illustrator and InDesign.
All Canva news and acquisitions have covered some of the gaps in its platformwhich was born as a website with free graphic content and which, in a few years, began to emerge as an important protagonist in graphic creation at all levels.
The acquisition of Leonardo.AI will cover another very important space with the generation of images with artificial intelligence. And it does so with a platform that has with over 19 million registered users and in the last 18 months it has generated over a billion images using AI.
For Leonardo.AI, this will mean an injection of significant opportunities to continue innovating in the field of AI and continue to evolve as an organization. And there is one very important point that unites them, Both are Australian companies.
Phoenix is Leonardo’s new model to better define the texts that the user uses to describe the final image. A model that encourages its use from beginners to professionals in architecture and design, especially because it is able to generate different styles: realistic, portraits, anime, pictorial and more.
The objective of this acquisition is complete the potential of Estudio Mágico from Canva, another aspect of the platform launched in 2023 to use AI. And the idea is to integrate Leonardo’s technology into the Magic Studio feature package.
A purchase that shows the smart moves made by the Australian company, since in addition to acquiring Affinity this year, it also had Flourish in 2022, Kaleido in 2021 and many more like Smartmockups, Pexels, Pixabay and Zeetings in previous years. Leonardo.AI is expected to be announced soon on the platform to enhance the great experience it already generates.