Apple sees slight decline in US market share but sales remain stable thanks to iPhone 15 Pro
Although it is true that the iPhone 15 Pro Max It was the bestseller of the beginning of the year, Its growth continues in the American market even if sales fell in July. according to new data from Counterpoint Research. The United States is its home market, not only because Apple is from Cupertino, but because it is the most popular above Android, something that does not happen in USA and Europe. Sales in the US market increased by 5% year-on-year thanks to Samsung and Motorola.
Apple maintains 49% market share even though it has fallen 4% over a year in the United States
July was not the best month for Apple’s iPhone, its 4% year-on-year decline indicates this and is caused by the lack of updates.. This is a “normal” thing because new iPhone launches always happen in September, with slight exceptions. The drop is not at all resounding given that its market share went from 53% to 49%.
However, this is not entirely negative since iPhone 15 Pro sales remained stable and increased during the period evaluated by Counterpoint Research. It is confirmed that users prefer a premium model over any other. According to statements by Counterpoint research director Jeff Fieldhack, sales of Apple’s top-of-the-line model have increased by double digits.
It must be taken into account that Changes that differentiate the Pro models from regular iPhone models move them forward in terms of purchase of a new device by users.
Samsung benefited from its premium models and an entry-level model, Motorola, thanks to the prepaid sector
The launch of the new Galaxy Z Flip 6 and Z Fold 6in addition to Strong sales of Galaxy A15 5G contributed to growth in overall mobile device marketCounterpoint notes that the “early” launch of its new foldables has contributed to this.
On the other hand, Motorola sees sales growth thanks to what’s happening with competing brands and mobile operators
Motorola’s year-over-year increase was 42% while Samsung’s was 23%.. Motorola is gradually getting closer to Apple and it is very likely that this will be the closest approach given that those from Cupertino will present the new iPhone 16 series. The trend could be more in favor of the iPhone if we take into account that the iPhone SE 4 could debut in early 2025. at one of the best prices on the market with the A18 chip and compatibility with Apple Intelligence.
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