Millions of people will get their iPhone 16 and iPhone 16 Pro tomorrow. Sales estimates suggest that 37 million iPhones were sold in the first weekend. And while demand for the iPhone 16 Pro has declined this year in favor of the iPhone 16, There are still several million iPhones sold. All of this sales data collided with the latest Brand Leadership Report, in which Apple is no longer the second best-selling company smartphones and falls to third place. Who was crowned king then?
Xiaomi overtakes Apple, which has to settle for “bronze”
A recent report from Counterpoint reveals that Xiaomi has managed to position itself in second place globally, just behind Samsung. This success is due to several factors: from its presence in key markets to its excellent value for money. Models with 5G technology at incredibly competitive prices for less than $200, which has led you to strong growth in markets such as India, Latin America, Southeast Asia and Africa. In fact, it is in Latin America that Xiaomi is already the second best-selling brand, behind Samsung.
This Xiaomi leadership has its days (or hours) numbered
There is something in this particular study that led to this “surprise” from Xiaomi to Apple: it is organized in August. A month traditionally of very few iPhone sales, since most customers prefer to wait for the new generation. In fact, if you look at the graph of previous years, it is a similar cycle to other years.
In 2023, it was about to happen and finally, this year 2024 has arrived. In a few days, millions of users will receive the new iPhone 16 at home and Apple will rise again, even reaching first placereplacing Xiaomi and Samsung. And the strategy of Apple, Xiaomi and Samsung is very different, not only in terms of price, but also in terms of sales.
The continuous launch of models throughout the year, with so many different ranges, allows Samsung and Xiaomi maintain more stable sales throughout the year. Apple only releases a few models once a year, which leads to much more pronounced rises and falls.
Despite this, Xiaomi can be proud. They have gotten closer to Apple than ever, and it is still a historic August for them. From Cupertino, you can rest assured. Although Maybe this fact will make you rethink something.facing not the iPhone 16, but the iPhone 17 that we will see in a year.
In Applesfera | China hit Apple by banning government employees from using iPhones. Now they’re getting their revenge with the iPhone 16
In Applesfera | China is left out: India’s Industry Minister boasts of an iPhone 16 made in India. So you know where yours comes from
