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In an increasingly competitive gaming market, where live games appear to dominate player attention and spending, a recent survey found that more than half of gamers prefer to play single-player titles. According to Midia Researchthis game mode is the most popular across all platforms, especially on mobile devices, where 58% of respondents say they prefer single-player games.
But what is behind this preference? Research suggests that older gamers are more attracted to single-player titles. In fact, 74% of players over 55 choose to play solo. In the meantime, Gamers between 20 and 24 years old prefer to play PvP games at 43%. This suggests that life and commitments may make it more complicated to regularly play live service games, and that younger players may be more interested in social interaction than the solo gaming experience.
Single player games are the preferred option
However, research indicates that single-player games might be a safer bet for new games. Not only are they less expensive to produce than GaaS, but they can also be more cost-effective in the long run.
In fact, some of the most successful games in recent years have been single-player titles. Games like Elden Ring, Resident Evil remakes or Black Myth Wukong have sold millions of copies and they showed that the single-player gaming experience can be as engaging as any game-as-a-service.
Telling stories for a single player is more enjoyable and provides a more immersive experience
The unique nature of single-player gaming is better suited to the saturated attention economy. Players can immerse themselves in a single-player game without having to worry about social interactions or competition with other players. This can be especially appealing to busier gamers who don’t have time to play live service games.
Additionally, single-player games may be easier to launch in quieter periodslike the first months of each year, when outings are rare.
