Thanks to the proposal of a different format, the Chinese-based social network TikTok has become a century-old feeling and gradually over the past several generations, is gaining trillions of downloads. This recognition has already been made its most prominent operations seek to emulate other companiesYes, Facebook has taken the lead, and now YouTube wants to follow that path.
According to a post by The Information, YouTube is testing a feature similar to TikTok's short videos, which they still have The name that makes it & # 39; Shorts & # 39; and that could be released by the end of this year.
YouTube wants to compete with TikTok
As the company explained, these videos will be available in the YouTube mobile app and will be presented as a source of short content produced from a YouTube licensed music catalog, his available songs will be used as the video axis. Although it is not yet known whether it would have editorial opportunities similar to those offered by TikTok.
Without a doubt, the rating reflects the most important effort made by a Google-led company, to to fight the rise of TikTok, a truly unique example of a communications app turned into a worldwide success.
As journalist and podcaster Dylan Byers developed, on his Twitter account, progress was made under the direction of YouTube chief Susan Wojcicki, who shared details of the project in a chapter of her podcast to be released shortly.
This is great for chemicals…. Also, bonus: YouTube CEO Susan Wojcicki and I talked about TikTok in a podcast episode that will be coming out soon this month. We found something coming soon confirming these news, as well as a few of his comments on YouTube & video-form video >>> https://t.co/0Pqm6JqVUz
– Dylan Byers (@DylanByers) April 1, 2020
YouTube is not the first to hope to benefit from an integrated version of TikTok. A few weeks ago Facebook took the lead when Lasso launched, a pre-screened app in Brazil, which offers the possibility of editing TikTok-style videos Or it's too early to find its true impact.
