the company would abandon it in some of its next premium phones

If Samsung is looking for new changes in One UI 7 to give it a big twist, it is now exploring a possible solution and new brand strategy for your Android smartphones which would add to its iconic name “Galaxy”. And this has to do with the possibility of using another brand for its next premium mobile phones.

This is extremely surprising, even if it seems logical after several years during which it invested heavily in its foldable cell phones in order to develop a market for this type of device which was followed by many Chinese manufacturers. And it seems that I ran out of patience to give it a 360 degree turn, and thus enjoy new premium mobile phones that would elevate the current experience.

And one of the ideas that is on the table is the possible arrival of a triple in 2025, as we knew a few days ago. Now, a report from E-Today via 9to5Google reveals that Samsung is starting to explore a new initiative like branding for some of its upcoming premium mobile phones under a brand other than “Galaxy”.

The reason for this huge change from the Korean manufacturer lies in the significant change in direction that could result. with the innovation of some of its next devicesand what better way than to use a new branding.

In fact, Samsung’s Lee Young recently said that “Galaxy, as a brand, has so many models that they we understand that a new name is expected when there will be an innovative turning point. » A new premium device brand could separate the different device lines, just as many others do, as happened with Hyundai’s Genesis, used for its premium vehicles.

Galaxy, as a brand, has a great influence on mobile phones, not only on Android where it is one of the leading brands, if not the largest, but also in the mobile sector, which includes the iPhone from Apple. It is precisely that they continue to dominate the American market in which Samsung continues to be very interestedso a move like this has its logic for it to simply happen, and even more so if they are revolutionary premium mobile phones that stand out from current phones.

Nothing is known about these possible motives, but Samsung Display has been around for years the Korean manufacturer has in its hands the development of new screen concepts, therefore the best laboratory so that a new device with new experiences can see the light of day.