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The quarter that ended September 30 produced excellent and interesting numbers for Microsoft from an analytics perspective with an increase of 43% which is clearly attributed to the acquisition of Activision Blizzard.
Although in terms of hardware the figures fell by 29% compared to what was observed last year, the the increase in profits from services and content was 61%a value that includes 53 net impact points from the Activision Blizzard purchase.
Microsoft’s bet is starting to pay off
In October 2023, the acquisition of the company by those from Redmond was officially finalized, which included franchises such as Overwatch, Call of Duty, Diablo and World of Warcraft, among others.
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The group’s purchase had already shown an increase in figures last year, but the true value began to become evident with Microsoft’s reports which presented the figures for the second quarter of last year. The release of Call of Duty: Black Ops 6 last week was a milestone for the franchise due to its reception and several analysts
