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Undead Labs, the studio behind the State of Decay series, has taken an important step towards a new chapter in its history. With the introduction of a new logo and website, the team is looking reflect your growth and ambitions for the future. But what is behind this change of image?
According to studio head Philip Holt, the key is the ambition they have for State of Decay 3.”We are on track to deliver State of Decay 3 with a much higher level of ambition and support behind us.“, he explains. This led the team to rethink their brand and the way it presents itself to the world.
I felt we needed to take a look at our brand, to say if the brand is how we present ourselves to the world and lives up to our ambitions for what we’re trying to achieve with our game.
The new logo reflects the new challenges the studio will face
The new Undead Labs logo reflects this new era. An hourglass and a skeleton key are the elements that make up the design, surrounded by an aura of mystery. The accompanying motto, “We face darkness to find our light…that’s why we are undead“, suggests that the studio is ready to take on new challenges and explore new possibilities. Although it seems that everything will be directed towards this aura of death and zombies, at least according to the slogan which is clear.
Wayne Laybourn, the studio’s creative director, says the makeover “opens up” the possibilities of what the studio is doing now and where it could go in the future. Although nothing else has been revealed so far, this all appears to be could lead to entirely new projects in the future.
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51 Eggs was the company in charge of this image change
In September, Undead Labs revealed that it was focusing all of its attention and resources on developing the third State of Decay game. The team also recently announced the latest major update for State of Decay 2. With this makeover, the studio is ready to take on new challenges and create experiences that exceed its fans’ expectations. Regarding the third installment, the last thing we knew is that the world will be much bigger and that collaboration between players will be greatly improved.
The collaboration with “51 Eggs”, a brand development company, was fundamental in this rebranding process. The studio worked hard to create an identity that reflects your growth and ambitionand it seems he has achieved his goal. All that remains is to wait and see what new projects will emerge from this new chapter in the history of Undead Labs.
