Tim Cook starts his day when many of us have only been asleep for two or three hours. The first thing to do is turn on your Mac and read customer emails. The good ones and, as he says, the bad ones. In a recent interview with Wall Street JournalThe Apple CEO revealed some of his most personal secrets. And an iPhone 16 or MacBook Pro is the result of all the company’s great work.
The first thing you sacrifice is many hours of sleep
Running one of the most valuable companies in the world isn’t easy. And that Tim Cook recognizes that It’s a lot of fun work and one he loves.. But with so many projects, teams and responsibilities… “The first thing I sacrificed was sleep,” admits Tim Cook. This sacrifice becomes even more evident when he talks about his daily life.
The day for Tim Cook starts at 3:45 a.m.. It’s not even part of the recognized “five o’clock club.” For many of us, our wake-up time is almost the start of our night. And although one of its flagship products, the Apple Watch, is responsible for analyzing sleep and recommending more sleep… you probably have more than one alert for poor sleep.
Tim Cook loves (and needs) coffee
Coffee plays a crucial role in Tim Cook’s life. But how many cups do you drink per day? He doesn’t even want to think about the answer: “And the coffee, lots of cups, don’t make me admit how many”he said in the interview with a laugh. Coffee is not just a morning ritual, but an essential resource for maintaining your energy throughout the day. With more than 700 emails awaits you every morning, it is obvious that you need every sip to meet the challenges that await you.
Tim Cook also says he never imagined how demanding the role of CEO would be. Responsibilities go beyond strategic decisions: involve constant attention to detail and a push to keep Apple at the forefront of technological innovation. “Opening my Mac every morning reminds me of the enormous work ahead of me.”
Tim Cook’s day begins with this early opening of his Mac. Then he goes to the gym and has a light breakfast. Already at Apple Park, he faces a day full of meetings and critical decisions. Despite his busy schedule, he tries to maintain a balance by share meals with employees in the dining room and finding moments to enjoy the outdoors at the end of the day. He is a great lover of natural parks and, during the few holidays he has, he loves to go to one of them.
Apple continues to move toward the future, and it’s clear that Tim Cook has invested more than just time in his role as CEO: you put your personal health and well-being on the line. The question that remains on your mind is: how much longer will you be willing to endure this hectic pace? And when the time comes for his succession, who will be ready to assume this great responsibility?
Source | Wall Street Journal
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