As the end of the year approaches, Samsung remained on the throne also during this third quarter of 2024, despite the results. The South Korean firm’s global sales correspond to 57.5 million smartphones soldeven if this represents 2% less than over the same period of 2023.
THE market share that Samsung achieved during the months of July to September corresponds to 19%one percentage point more than that recorded in 2023.
Samsung remains in the lead
As shown The economistIf we analyze the recorded numbers of the main brands in the sector, Apple remains in second position with 54.5 million iPhones sold and a 18% market share.
For his part, Xiaomi managed to sell 42.8 million units, occupying third place in the ranking and Oppo It ranks fourth, with 28.6 million devices sold and a 9% market share. Live It is the brand that closes the top 5 with 27.2 million shipments and a market share of 9%.
This information is what is offered Canalys in its latest report, where analysts seem rather optimistic regarding what to expect in this area last quarter of the year in which we find ourselves.
own consultant took stock of the data collected in the third quarter 2021where global sales correspond to 309 million units; That is 5% more than the data collected in 2023. This is the result of the launches and aggressive campaigns carried out by the brands.
The current situation will mark the planned trajectory continue growth in 2025, particularly in emerging markets such as Southeast Asia and Latin America.
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