Halloween is over, but Paramount Pictures wants to give you a treat when you put on a spooky face. To promote his horror hit Smile 2Paramount Pictures has set one up website Here you can watch part of the film for free if you capture the biggest smile with your computer’s camera. But there’s a catch.
Seven minutes Smile 2 will play continuously as long as you smile directly into your camera for the entire duration. No, you can’t grin your way through this, as the scene will be reduced to a black screen and a “Keep Smiling” message will pop up if your smile doesn’t meet the site’s insane standards. When I tried, the only way I could keep the video playing was to stretch the corners of my lips as far as I could until my cheeks ached slightly and I looked like a wax figure The Joker
The scene where you have the gift of expressing your inner sociopath is about masked police officer Joel (Kyle Gallner), plagued by the curse of the Smiling Creature, a criminal with a knife from the neck up disemboweled to the waist, get into a shootout that kills another criminal, and finally you’ve met a tragic end, all just to pass the curse on to someone else. Yes, you have to keep a smile while watching blood, guts and bullets flying around. Enjoy some new topics of conversation for your next therapy session.
Luckily, if masochism isn’t really your thing, there’s a sensible solution. Once you’ve decided on the type of smile you’ll use to access the footage, take a selfie with your phone and simply hold it up to your webcam. The site recognizes it as a legitimate smile and allows you to freely view the horrific scene with all the fear, disgust and disbelief that should paint your face.
Paramount Pictures has taken experiential marketing to new levels since its inception Smile promo went viral After the internet started noticing random people putting on creepy smiles en masse Live TV broadcasts. Their efforts seem to be working just as well this time. The psychological thriller directed by Parker Finn was released in cinemas on October 18th grossed over $100 million Worldwide, following its predecessor’s gigantic worldwide box office take of $217 million.
So if money keeps coming in, you can expect this franchise to bring out the inner turmoil in you for years to come.
