so you can admire it in person for the first time in Madrid

Xiaomi caught everyone’s attention with its first electric car, the Xiaomi SU7; Enthusiasts and simple fans of its brand in China were surprised by what the company achieved in its first attempt, and now we Spaniards have the opportunity to see if it is as much as it seems .

Although the launch of the Xiaomi SU7 in Europe has not yet been officially confirmed, it seems that the company wants to continue playing with this possibility; and above all, he wishes to take advantage of this novelty for his new event, Human x Car x Home, which will be held between November 16 and 18 in the center of Madrid.

This is where the “Xiaomi House” will be inaugurated, a space in which the different products of the brand will coexist with works of art, showing how it is possible to obtain a smart home only with Xiaomi. However, the biggest protagonist will be in the garage, the new Xiaomi SU7, which visible up close to the general public for the first time in Europe

Remember that the Xiaomi SU7 has already set foot in Europe, shortly after its presentation, during the MWC in Barcelona and where EL ESPAÑOL – El Androide Libre had its first impressions of the Xiaomi SU7. However, this event was aimed at the tech press, while the Xiaomi House will be open to the general public and will be the first real opportunity to see it in person.

In fact, you won’t need to go to the event to see the Xiaomi SU7 in person. As part of the promotion, The Xiaomi SU7 is already circulating in Madridalthough it should be noted that it does not use its electric motors. The car is transported by a truck with a transparent trailer, allowing passers-by to see the car; In fact, there are already viral videos on TikTok and other social networks that show how the car has already appeared in places such as Gran Vía, Plaza de España, Puerta de Alcalá, Retiro, Cibeles and the Prado Museum.

Does all this promotion mean that the Xiaomi SU7 will be sold in Europe? For the moment, no. Lei Jun, CEO of Xiaomi, has never hidden its ambitions to launch the SU7 outside Chinabut he always made it clear that his priority was the reserves of his native country. However, SU7 production is reaching very respectable levels and is very close to meeting the targets it has set for the full year; Add to that the expansion of the original factory, Xiaomi is close to being able to cover all the demand in China and start looking further afield.

Despite all this, Lei Jun started talking a few months ago about a possible global launch of the SU7in which Europe could participate. However, since then the global situation has changed significantly, notably due to the new customs tariffs on Chinese brand cars imposed by the European Union, which vary depending on the brand but can reach 35.3%. Depending on the taxes that the Xiaomi SU7 would suffer, the brand might not be interested in launching the car in Europe, especially since the price is one of its strong points. In China, the price of the basic Xiaomi SU7 started at 215,000 yuan, or around 28,000 dollars at the exchange rate.