The possibility the new HomePod Shared by tech world analysts for months. And it's not one with new features, but less expensive to set aside with the selections of Amazon and Google, current market leaders. Now, Apple's new move confirms this possibility.
This week, Apple offered a huge discount to employees, especially the HomePod. The offer leaves the price of a smart speaker at $ 149.50, straight 50 percent less in value retail for $ 299.
Apple offers the HomePod at a bargain price
With this initiative, Apple may be trying another way limit HomePod inventory before the next update or a descriptive presentation of the same product. With the plan they focus specifically on the main disadvantages of devices that are highly commended for their sound quality, but are ranked in excess.
This would not be the first time that Apple dropped the price of a HomePod released in February 2018, priced at $ 349. Within a year after the launch, the company dropped to $ 299, in another sign that the device wasn't selling as expected.
Generally, analysts estimate that Apple sold about 5-10 million HomePod units from the product trash, which only shows about 5% of app accessories sales, the category that Apple put in when publishing its earnings report.
According to a recent update, Apple sold a total of 2.6 million HomePod units during the fourth quarter of 2019, capturing a useful one 4.7% market share compared to previous times, and yet a small amount to position themselves in this niche, is clearly much sought after.
