Amazon has officially announced its response to ultra-cheap Chinese e-commerce platforms such as Temu and Shein in the United States.
Known as Amazon Haul, the platform will be available in the Amazon Shopping mobile app or website, offering a range of products for $20 or less.
In an official blog post announcing the news, Amazon said that all available products have been verified to ensure they are safe, authentic and comply with local laws.
The company says the majority of products on Amazon Haul should cost $10 or less, although some are as cheap as $2.99.
Shipping, on the other hand, will be charged $3.99, but is included for orders over $25. However, delivery will take longer than Amazon expected – one to two weeks.
It appears to be completely separate from the regular Amazon shopping experience, meaning existing Amazon Prime members won’t be able to get free shipping or fast shipping.
All Amazon Haul purchases valued over $3 will be eligible for free returns within 15 days of delivery.
Initially launching in beta, Amazon Haul will initially only be available to mobile users in the United States. At the moment, it is not known when Amazon Haul will be released elsewhere, notably in the United Kingdom.
This article was originally published on our sister publication M3 and was translated and adapted from Swedish.
