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Xbox has been working on a new advertising campaign that seeks to show the evolution of the br and as a platform that extends beyond traditional consoles. The campaign, titled “This Is an Xbox” invites players to experience the platform across multiple devices and screens.
The idea behind this campaign is to reflect Xbox’s philosophy of giving gamers the freedom to choose how and where they play. Whether on an Xbox console, PC, Samsung Smart TVs, portable devices, mobile phones, Amazon Fire TV or even a Meta Quest headset with Game Pass Ultimate, The Xbox platform aims to be accessible and accessible to everyone.
Xbox expands in its new marketing campaign
The “This is an Xbox” campaign features striking and fun imagery, with a casual tone that seeks to appeal to gamers of all ages. The campaign launched today and is set to come to life in a variety of ways in the coming weeks.
The Xbox platform is working to expand its reach beyond traditional consoles, and this campaign is a reflection of that effort. With the help of Cloud Gaming and the Xbox app for PC, players can access the platform on a variety of devices, giving them the freedom to choose how and where they play.
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