Apple seems to be rethinking a project abandoned during the Steve Jobs era
It seems that Apple has unearthed an old project which already seemed definitively abandoned and which was an old dream of Steve Jobs himself. Between 2009 and 2011, it was rumored that Apple was working on its own TVbut after Jobs’ death, the project was forgotten. This is why many know it as Steve Jobs’ great unfinished project.
Apple owns Apple TV and Apple TV+, but according to Mark Gurman in his newsletter Power up, Apple “evaluated the idea of making an Apple-branded TV”
Apple plans to l aunch a TV, but certain conditions must be met
Mark Gurman explained that Apple is considering launching a new TV, but that everything depends on the success of the “HomePad”. This touch screen device for home control It will launch sometime next year and could be the first in a new series of devices.
Apple has nothing like it on the market and This device will be the one that leads the way. Gurman talks about a kind of small square 6-inch iPad, with a touch screen with widgets for home control, with Siri and Apple Intelligence and with integrated speakers and battery as well as different supports.
One of Steve Jobs’ dreams could come true
This device should launch throughout 2025 at a competitive price to see user response. Rather, Apple is working on a second high-end device with a larger screen and a robotic arm, presumably to move and direct the screen towards users.
So far, this is something we already knew from previous rumors. But now Gurman assures that if these types of devices are successful, Apple is considering the idea of launching a large TVwhich would also work as a smart display, in addition to integrating an Apple TV inside.
If the product is successful, it will help lay the foundation for more home devices. Apple is working on a high-end AI companion with a robotic arm and a large screen that could act as a tracking device. The company could also devote more resources to developing privacy-focused mobile robots, cameras and speakers. He might even reconsider making an Apple-branded TV, which he is evaluating. But if the first device fails, Apple may have to rethink its smart home ambitions once again.
It’s true that a lot needs to be accomplished before we can finally see an Apple TV, even though the company also stopped making monitors back then and now we have the Pro Display XDR and Studio Display. Furthermore, I think that Apple has left the smart home market behind, but with Apple Intelligence it can be reborn. Siri is now more capable and maybe this device will be able to intelligently control our home without having to do too many configurations.
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