Coronavirus or COVID-19, in addition to bringing us one of the most important health problems not only of Europe, but of the entire world in its history, which has had to deal with, has brought about many changes in our lives. The fact that we can't move out of our homes has caused the fact that telephone conversations (something that many companies see as bad) are important.
Aside from the fact that because of the coronavirus we make the most of Netflix or YouTube, other big companies have realized that even if you are in a crisis situation, you can also make a profit. A clear example is Microsoft and the fact that its use of its cloud services has increased by nothing and is less than 775%. Well, in no way do millions of people find themselves in these difficult times of home telephone.
But Microsoft will not be the only one to benefit from all of this. Other big companies like Google or Apple also. How so? It's very easy, working from home or doing hobbies we need apps and toolsAnd who are the companies with the world's largest app stores?
Consumer spending on apps will double by 2024
According to a recent study by an expert analyst at Sensor Tower, the app market is stronger than ever. Of course COVID-19 has a lot to do as the fact that you're home has resulted in a huge download of many apps and services related to education or work, while other fast food related apps have seen their downloads decline.
Despite all this, the number of applications downloaded will increase even after the virus has left us. According to this study, the growth in downloads will increase significantly in the coming years and that by 2024 we will double the existing figures. This means that if in 2019 we spend $ 85 billion on app purchases, By 2024 we will reach an astonishing amount of $ 171 billion.
The research leaves us with some interesting details. Spending on mobile applications will exceed $ 100 million by 2020. And for the very first time, by 2024 the benefit of non-gaming mobile apps will be greater than that of mobile videos, all thanks to subscriptions and the fact that consumers have used extensively to pay for the app, but to subscribe to them. Also, the App Store will count more than the benefits of the Google App Store.
As for the countries that will receive the most profits by 2024 as a result of this huge increase in purchases, nothing changes. China, the United States, Japan, the United Kingdom and Taiwan are at the forefront and all this despite recent policies being banned in the Chinese market.
In short, we can confirm that a user is no longer afraid to buy apps and services online, but that he has no other choice than to use a subscription ring. We're not talking about Amazon, Netflix or Spotify style subscriptions, but subscriptions to apps and tools that are important to your career. Office applications, note taking, production, or calendar … developers have seen the vein for subscriptions and that on the offer date it is very difficult to get a single payment request.
And you, have you noticed that you are buying more apps than ever before?
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