The film seems to be aimed at Warhammer die-hards and newcomers alike, as the trailer shows Heder searching for “the center of grimdark and all that's gnarly” as the camera comically zooms out to showing him standing in front of a giant statue of a Space Marine. The film's description suggests that Heder's quest began due to a “chance encounter in a game store,” but the admiration for the art of war games comes through in the trailer's cinematic composition and editing. Shots of miniatures and core text are interspersed with interview excerpts and medieval architecture, portraying Warhammer and its surrounding culture (rightly) as esoteric and mysterious. Heder's comedic ignorance of the hobby offsets the, pardon the expression, bleak aesthetic, giving the trailer the impression that the definitive documentary is accessible to even the most uninformed viewer.
The trailer culminates with an instruction to Heder: “If you want to talk to the Grandmaster, go find John.” This, of course, refers to the artist John Blanche, who is credited with creating the visual language of Warhammer. Famously, Blanche retired in June last year and has made rare media appearances that can be found on his personal blog. The trailer ends with a dramatic sequence of Heder knocking on what one might assume is Blanche's front door, before quickly cutting to an over-the-shoulder shot of a man, supposedly Blanche, preparing to leave Glasses take off.
