Over the past two weeks, we have received some very relevant information about Apple's new long-term plans. On the one hand, we know that they are working on a smart TV that could be launched under the Apple brand. And, on the other hand, investments in AI will bear fruit with a completely renewed Siri in spring 2026 with an iOS 19 update. Beyond that, it is also necessary to comment on pending projects. The latest information indicates that Apple has no plans to launch a third generation of AirPods Max with new features and nor to lower the price of the current generation, because the cost-benefit ratio of this movement may not be profitable enough.
AirPods Max have no renewal planned in the short term
Mark Gurman was responsible for launching this news in his Sunday bulletin. A few hours ago I pointed out that from Cupertino, Apple's headquarters, They do not intend to conclude “significant projects” to renew or change the prices of generations of AirPods Max. Remember that these headphones are the Big Apple's over-ear headphones and are the largest headphones in the entire AirPods range.
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Let us also remember that the first generation of AirPods Max was released in December 2020 and that four years later, in September 2024, Apple launched a second generation very decaffeinated with new colors but without renewal of the material, which was what was most expected. However, it seems that Apple isn't very interested in investing time, money and technology into a third generation.
The argument is clear: sales are good enough to make a profit, but low enough not to invest in new generations. Therefore, whatever is sold will be good for the Big Apple without needing to be obligated to a 3rd generation.
