An IDC report says that smartphone sales are growing but AI is not yet the main reason, the expected sales supercycle will take longer to arrive.
The latest report published by IDC reveals that AI is not a primary factor in purchasing a new mobiledid not benefit either iPhones or Androids. What is interesting is that sales remain stable on a global scale and they are increasing, but AI is still not a compelling reason when buying a mobile phone.
You will be surprised by the main success factor of mobile phones in 2024 and Apple is not one of them
According to data held by IDC, Total Smartphone Mobile Phone Shipments to Reach 6.2% YoY. This is an important fact since in the two previous years there were falls.
It's true that mobile phones with AI integrated by software and hardware In terms of performance, it is a “hot topic” and is considered the next priority. Inside field of numbers we see that there is not much demand in these times. Other mobile phones that would represent a step forward in terms of technology, foldable phones, “are making headlines” but have not yet managed to consolidate. In the third quarter of 2024, these foldable phones decreased by 7.4% despite the fact that several manufacturers opted to launch different models.
Apple AI servers, image generated with artificial intelligence
Not everything is bad with folding products, with all existing records, 10.5% growth is forecast for the end of the year. They could grow more, but the reality is that mobile phones with AI are attracting more and more attention. SO, What is the immediate success of mobile in 2024? The public is in favor of low-end devices. The IDC data reflects this, Android growth of 7.6% year-on-year of which 6.2% is an important figure as mentioned at the beginning of this article.
Apple with its iPhone has little growth potential
Those from Cupertino have two things in their favor, that's it is starting to become known and is preparing to be ready in early 2025. In current versions it has already been proven to be useful but its better potential is yet to come. On the other hand, IDC indicates that 2025 will be better for those in Cupertino, with growth of 3.1% year-on-year. The company has performed well in an emerging market like India, but it “faces challenges in markets like China and Europe.” Only in USA, in August this year, we highlighted that Android was still ahead of Apple.
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There is no certainty that AI can benefit both groups of mobile operating systems in 2025. There may be momentum that makes them grow, but only in the high-end market they are initially aimed at. These are the low-end devices that make selling mobile devices more feasible worldwide.. Many users no longer find it interesting to invest in a cell phone worth thousands of dollars.
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