The the severity of the coronavirus it has changed the lives of millions of people around the world. In just a few weeks, countries such as Spain and Italy stand almost entirelyThousands of businesses are closed and may stay that way for more days than we would like.
The current situation has affected trade at the global level, and as a result and in the smartphone market. A study by Carterpoint shows a significant decrease during the months of January and FebruaryBut the worst was yet to come. What can we expect in the coming months?
A hard fall that can move on
As the research shows, this is the month of February sales decreased 13.9% compared to the same month last year
Sales in body shops in China fell more than 50% in the month of February. However, online sales have grown, so the total drop is down to 38%. Many users are not going to the supermarket to buy a smartphone, and this is possible one of the safest alternatives in the market.
There is another factor to consider, as Peter Richardson, one of the head of research, points out. This problem may have affected consumers, many of whom may have postponed any purchase, but smartphones are an important product in our daily lives. Sales will not be completely lost, many of them will simply appear over time.
The global smartphone market is a replacement market, which means smartphones are a viable purchase. However, they are now seen as an integral part of daily life, especially for those who suffer long-term loneliness or long-distance work. So while people may delay purchasing due to the coronavirus epidemic, especially at the onset of a crisis when the uncertainty and uncertainty are high, they will still replace their smartphone at some point. This means that sales will not lose completely, they will only be delayed.
Looking at the sales level we do not find any major changes. Samsung was the best-selling company, with 22% of the market share. It is followed by Apple and Huawei, with 14% and 13% respectively. Behind them, Xiaomi, OPPO, Vivo and realme, which have shown impressive growth in recent months.
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As we said, and pay attention to the data from the research, it all shows that we will get more fall over the next few months. The coronavirus will be a front-and-back affair in our lives and many markets may suffer from irreparable strokes. Hopefully, as predicted from Counterpoint, these numbers will recover in the future.
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